First impressions are very important in business.
In the marketing world,
if you don’t succeed at the first time, you rarely will succeed afterward.
Companies must define
their identity, it includes the color palette, typography, shapes, facts of
products and purpose, and all of this must be represented in a logo, face in
business world. The logo is a design
that will be linked to the company for a considerable period; so you must take
the time to design it in the most appropriate way. Before you design it is essential to determine what are your values and
what are your differences from the competition, also follow the next tips.
- Forget fashion and do not refer to a specific time
- Use vector images, can be used at any scale.
- Do not use pictures, could pixelate depending on the size chosen.
- Choose a font that matches the image and style of design.
- Little effects. Use little shade and brightness.
- Never copy, be original.
The logo can be
formed by an image, a word, or combination of both. To get the image, you must
look for pictures related with the company or from products, and create an
image. This one should be easy to remember, using few colors and lines. To get
the word you must make some questions such as: Who we are? What is our objective?
For whom are we working? Then, using those answers, you can create a word, easy
to pronounce, with many vowels and only one or two syllables. Also, you can
select a common word in different languages. Finally you can mix word and image
making one figure, or you can put next to each other or one above the other. The
logo has to look good in a small or large size. Moreover, keep in mind that the logo not only has to look
good in color way , it is necessary in black and white too.
Sometimes people choose pictograms or figures that have
nothing to do with the object of the company but yes with a tangential, or
metaphorical attribute of the company personality.
You may use a slogan beside the logo, a short and striking phrase
to use in publicity.
Use your logo in every email, every letter,
every detail must be printed and in other things as: bags, pens, cards and
t-shirts. Also, use it in social networks are very important, having a page on
it with all details and specifications from your company, it will help you to
have more customers. If your logo is clearly and simply, it will be easily
remembered and understood, it’s really worth trying.
